[vc_row][vc_column][vc_column_text]Before the COVID-19 pandemic, FMI’s U.S. Grocery Shopper Trends study sought to explore the evolving role of brands in shoppers’ purchase decisions. Whether focused on clean ingredients or new eating approaches, shoppers are reevaluating how they make purchase decisions. Many shoppers are focused on health and well-being as others look to the consequences of consumption (social responsibility), […]

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